• 4 tips for becoming an eco-fashion lover

    H&M premium classics collection
    (Photo:MarieProm formal dresses)

    It’s not easy, being socially and environmentally conscious, and a passionate fashion lover too. The good news is that you can really make it work. All it takes is the right mindset. Keep thinking fashion but make sure to choose products with longevity and learn how to care for and dispose of your clothes in a climate smart way. You can even contribute to closing the loop in fashion!

    Fashion consumption involves buying, wearing, caring and disposing of clothes. Each step can be done more sustainably. And it’s easy. This is how:

    1. Build a wardrobe of great fashion essentials

    Don’t go for boring basics but sharp, well cut, high quality indispensable pieces with longevity; like the perfect blazer, crisp cotton shirts, simple T-shirts, cool slacks and favourite jeans, a pencil skirt, classic knits, a pea coat or lumber jacket and a great coat. Chances are you already have at least half of the above and whatever you don’t have you should spend time finding. This doesn’t mean that the best pieces need to be from the top end designer brands and cost a fortune.

    Great fashion essentials may just as well be part of any high street brand’s seasonal collection. Most fashion professionals are always on the lookout for wardrobe staples that really make a wardrobe work, from season to season. Because as much as you love fashion, looking stylish and cool should be effortless. That’s why timeless black is every fashionistas preferable colour. And everything just looks exquisite in black.

    “Women think of all colours except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.” - Coco Chanel

    2. Make sure you stay inspired

    Every season is a new start. Look at the designer collections online, read fashion magazines, check out the latest movies, exhibitions and study people in the street. Most designers get their best creative input from studying people. How can you update your look this season? The secret is that you don’t need to buy all new. You update what you have. Alter the shape of tailored pieces to stay modern, add a belt to accentuate the waist, roll up your trousers, layer your clothes for a new silhouette and work your accessories.

    It’s not about what you wear but how you wear it. And if you have a good foundation of fashion essentials you don’t need much to look fabulous. Changing your lipstick colour or hairstyle can do the trick too!

    3. Cut your climate footprint in half by being mindful about how you care for your clothes

    Lowering the temperature from 60C to 30C, or from warm to cold when machine washing your clothes cuts energy use in half. And by hang drying your clothes instead of tumble drying you save plenty of energy, as well as your clothes. Ironing also requires a lot of energy. Try bringing your washed, creased clothes with you into the bathroom while showering and let the steam do the job. Hand wash silks and knits carefully, even if the care label indicates dry cleaning. Most brands put dry clean on the label to avoid blame from washing disasters but the truth is that hand washing, when done correctly, is the best option.

    Most importantly: don’t wash your clothes too often. Underwear and socks need frequent washing, of course, but for many other garments it’s enough to air them overnight after each use.

    4. Don’t ever let fashion go to waste!

    Unwanted clothes can be swapped with friends (your trash can be someone’s treasure, and vice versa), sold as secondhand or handed in for recycling. Some brands have recycling service in store and offer a discount for your next purchase in return for unwanted clothes. H&M launched their recycling initiative a year ago, and are already making collections made with recycled fabrics from garments collected in their stores. This closes the loop in fashion, making new clothes from the old, which is the whole idea of the initiative.

    “I love the idea that we can all contribute to a more sustainable fashion future. Handing in your unwanted clothes, in any condition and from any brand, to H&M gives us the opportunity to use as much as 97% of the collected goods which is more than most other organisations. I:Collect, our partner, sort the collected goods to re-wear, reuse and recycle. I’m amazed that we could already put the recycled fibres in production of a mini collection of denim last spring. This is the future!”, says H&M’s creative advisor Margareta van den Bosch.Read more at:MarieProm cocktail dresses

  • Designer Neha Agarwal to debut at LFW '14

    Designer Neha Agarwal to debut at LFW '14
    (Photo:MarieProm prom dresses 2014)

    Lakme Fashion Week Winter/Festive 2014 will see debutant designer Neha Agarwal showcasing her collection 'Mille fleurs'

    Designer Neha Agarwal is known for her flowy, vintage yet modern evening wear. Her silhouettes exhibit the illusory romantic, floral ornamentation and dynamic hues. In her first season at upcoming Lakme Fashion Week Winter/Festive 2014, she is showcasing her collection at the is called 'Mille Fleurs' - A thousands flowers, is a celebration of magnificent miscellanea of seventeenth century's regal petit point embroidery and well defined contemporary silhouettes. The collection scrupulously defines the brand philosophy of urban styles, radiant hues and experiments with textiles and textures, yet opulent in ornamentation and appeal. Petite point embroidery was a favourite leisure time activity of Madame de Maintenon, the second wife of King Louis XIV of France.

    The design flow from figure flattering western twisters to enchanting indo-western fusion and creates the most idiosyncratic vision. The authentic Indian organic tussar, ahimsa, gicha and muga silk are presented with the unconventional quilting details creating a splendid evening essential. Western fusion is here to create the most idiosyncratic vision.

    "It is a pleasure being a part of this LFW season as this is going to be my first, I am really excited and I look forward to it. I've put in a lot of hard work and effort - I await this beautiful journey," says the young designer.

    Neha, from Hyderabad, started her eponymous label after attaining her graduation from the esteemed National Institute of Fashion Technology (NIFT). She won the jury award for her finale collection at her graduation show and since then it is no looking back for her. She started working from a studio based in Hyderabad and began creating couture & fusion line. Her fashion philosophy is to explore regal traditional embroidery & redefine it in the newest way to glorify sophisticated yet playful silhouettes. Her collection is always a new window to eveningwear and her ensembles are crafted from ingenious Indian silk, sensuous chiffon to effortless organza. It's a tribute to today's trend setting fashionista who is flamboyant & vibrant, but still carries the ethnic essence in her heart.

    "Mille fleurs - A thousand flowers" is a celebration of magnificent miscellanea of seventeenth century's regal petit point embroidery & well-defined contemporary silhouettes. The collection scrupulously defines the brand philosophy of urban styles, radiant hues, experiment with textiles & textures, yet opulent in ornamentation & appeal.